The interview for the corporate board seat is an essential part of evaluation for both the candidate and the company. The process can last months and involve multiple meetings, as well as board members getting acquainted with the candidates on a deeper level. Candidates must be prepared to answer any questions regarding their experience, industry knowledge and what they can contribute to the board.

It is crucial to have the appropriate tone and manner of speaking for securing the role. While it is essential to be likable and personable however, it is equally important to demonstrate the ability to ask tough questions, and challenge the status that is in place. Boards are not looking for enthusiastic cheerleaders, but rather sharp and serious board members. One of the most common mistakes is to over-exaggerate about the company – this can be interpreted as flattery that is not genuine and can be detrimental to your candidacy.

Prepare to give specific examples of your accomplishments and successes, preferably at a strategic level. This will demonstrate that you have the leadership experience and abilities to add value to the board.

Be clear about your board’s value position during the interview, sharing the value you can bring to the organization and how it will distinguish you from other candidates.

Transparency is key. This is particularly important for VC and PE companies that are backed by PE or VC, where investment representatives must reveal their current relationships with portfolio companies to avoid potential legal ramifications down the road if they end up serving on the boards of investments their firm holds a stake in.

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